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JULY 19TH, 2009 - LONDON, UK (FOR IMMEDIATE RELEASE) EQUITY CAPITAL MANAGEMENT PLC ANNOUNCES INVESTMENT AND GROWTH STRATEGY

Equity Capital Management PLC (Frankfurt: A8Z) is pleased to announce its merchant banking strategy to create shareholder value.  ECM will focus on investing, restructuring and creating shareholder value in growth industries including real estate, health care, technology, telecom, media and renewable energy.

ECM Managing Director Gylua K. Csurgo stated “Due to the current weak global economic conditions and lack of liquidity in many markets, there is an unprecedented opportunity to invest and acquire high quality assets at significant discounts to their valuations in stable markets. ECM’s investment criteria including attractive valuations, high margin businesses and local strategic and investment partners and management that can manage day to day operations.

ECM is currently evaluating several potential investments and restructuring advisory assignments in North America, Latin America and Europe.

ABOUT EQUITY CAPITAL MANAGEMENT PLC

Equity Capital Management PLC makes opportunistic investments in a broad range of operating and real estate-related assets, portfolios, joint ventures worldwide. The management will generally target distressed opportunities, underperforming and undervalued assets and portfolios, and value creation opportunities. The principals of ECM have an average of over 20 years of investment and financial experience and together provide differentiated broad-based global relationships and a successful long term investment track record.


This release may contain certain forward-looking statements with respect to certain of Equity Capital Management PLC's plans and its current goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words believes, intends, expects, plans, seeks and anticipates, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond Equity Capital Management PLC's control including among other things, UK domestic and global economic and business conditions, market related risks, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Equity Capital Management PLC operates. As a result, Equity Capital Management PLC's actual future financial condition, performance and results may differ materially from the plans, goals, and expectations set forth in Equity Capital Management PLC's forward-looking statements.Equity Capital Management PLC undertakes no obligation to update the forward-looking statements contained in this section or any other forward-looking statements it may make.