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AUGUST 9TH, 2009 - LONDON, UK (FOR IMMEDIATE RELEASE) ANNOUNCES OUTLINES HEALTHCARE STRATEGY

Equity Capital Management PLC (Frankfurt: A8Z) ) is pleased to announce its healthcare investment strategy. ECM will focus on aquiring and licensing portfolios of high potential over-the-counter and prescription products from distressed pharmaceutical and healthcare groups.

ECM will partner with leading healthcare executives and geographically local healthcare partners to expand the distribution of the products into new channels and geographic regions. In addition, ECM would focus on private label and other white label opportunities to expand the distribution potential of the products. ECM's investment criterion would include solid intellectual property, credible clinical studies and endorsements from leading healthcare thought leaders.

In addition, ECM will selectively invest and acquire healthcare service organizations where there are synergy potentials with its product portfolio,

ECM believes there are tremendous opportunities in restructuring healthcare product portfolios by expanding distribution via partnerships and working with private label groups. Both distribution strategies can reduce corporate overhead costs and turn over inventory quicker than traditional distribution strategies.

ECM is presently negotiating the acquisition of a number of viable opportunities in this field for international partnerships.

ABOUT EQUITY CAPITAL MANAGEMENT PLC

Equity Capital Management PLC makes opportunistic investments in a broad range of operating and real estate-related assets, portfolios, joint ventures worldwide. The management will generally target distressed opportunities, underperforming and undervalued assets and portfolios, and value creation opportunities. The principals of ECM have an average of over 20 years of investment and financial experience and together provide differentiated broad-based global relationships and a successful long term investment track record.


This release may contain certain forward-looking statements with respect to certain of Equity Capital Management PLC's plans and its current goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words believes, intends, expects, plans, seeks and anticipates, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond Equity Capital Management PLC's control including among other things, UK domestic and global economic and business conditions, market related risks, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Equity Capital Management PLC operates. As a result, Equity Capital Management PLC's actual future financial condition, performance and results may differ materially from the plans, goals, and expectations set forth in Equity Capital Management PLC's forward-looking statements.Equity Capital Management PLC undertakes no obligation to update the forward-looking statements contained in this section or any other forward-looking statements it may make.