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OCTOBER 1ST, 2009 - LONDON, UK (FOR IMMEDIATE RELEASE) EQUITY CAPITAL MANAGEMENT ANNOUNCES HEALTHCARE STRATEGIC INVESTMENT

Further to its press release dated August 9, 2009, Equity Capital Management PLC (Frankfurt: A8Z) ) is pleased to announce a strategic investment by ECM in healthcare holding company, Medtuitive Pharma Limited.

ECM has acquired a 25 percent ownership stake in Medtuitive Pharma and will support Medtuitive's strategy of acquiring and licensing high potential over-the-counter products from distressed healthcare companies. These elite OTC products will generally have a combination of one or more of strong intellectual property, clinical studies and healthcare industry recommendations.

Medtuitive will use its international network to distribute the products into new countries and channels and will also use a private labeling strategy to actively expand a product's reach.

Medtuitive recently acquired lucrative international rights for a US patented, clinically tested, all-natural topical pain reliever that has been endorsed by professional sports and olympic teams internationally and has received rave reviews from the physician community in North America for use for both chronic and acute pain.

Medtuitive plans to actively distribute this product into the Latin America and the Middle East markets among others. Given the serious concerns of both consumers and physicians about side effects from most popular prescription and OTC pain relievers, Medtuitive is very confident that its international partners can deliver significant distribution and private label contracts for this world class science-based, all natural pain relief product.

ABOUT EQUITY CAPITAL MANAGEMENT PLC

Equity Capital Management PLC  makes opportunistic investments in a broad range of real estate-related assets, portfolios, joint ventures and operating companies worldwide. The management will generally target distressed opportunities,  underperforming and undervalued assets and portfolios, and value creation opportunities. The principals of  have an average of over 30 years of real estate and financial experience and together provide differentiated broad-based global relationships and a successful long term investment track record.


This release may contain certain forward-looking statements with respect to certain of Equity Capital Management PLC's plans and its current goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words believes, intends, expects, plans, seeks and anticipates, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond Equity Capital Management PLC's control including among other things, UK domestic and global economic and business conditions, market related risks, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Equity Capital Management PLC operates. As a result, Equity Capital Management PLC's actual future financial condition, performance and results may differ materially from the plans, goals, and expectations set forth in Equity Capital Management PLC's forward-looking statements.Equity Capital Management PLC undertakes no obligation to update the forward-looking statements contained in this section or any other forward-looking statements it may make.