Equity Capital Management PLC, UK public company number 5028871 overview;

Equity Capital Management PLC was incorporated January 28, 2004, UK Company number 5028871, registered as a general commercial company in England and Wales. The company was subsequently re-capitalized and converted to a public limited company (PLC) on January 24th, 2008 and changed its name to EQUITY CAPITAL MANAGEMENT PLC.

Equity Capital Management (ECM) PLC believes that in the current economic climate there are distinct opportunities to purchase under-performing asset-rich businesses; some of these assets are in distressed situations. ECM will focus on the following asset areas.

Natural Resources (Mining and Minerals) - ECM believes that as commodity prices drop for minerals and precious metals, investors are losing sight of the fact that these finite resources will remain in demand and prices will increase rapidly as the demand increases in developing countries. ECM is searching for properties and producers with assets in precious metals such as gold, silver, copper, minerals such as coal.

BioTechnology - ECM seeks opportunities with undercapitalized early stage biotechnology companies focused on novel biological processes in agriculture, food sciences and medicine. ECM is particularly interested in companies in the areas of genetics, cell and molecular biology, pharmaceuticals and biochemistry.

Oil and Gas - ECM has identified a number of key assets in Oil and Natural Gas production and exploration. As the oil price crashed from $147 last year to around $50 today, developers are continuing to withdraw their commitment to drill new wells and build new distribution and refining projects, which will eventually creat future supply constraints. Beacuse of this ECM believes that this environment of cheap oil that we have today will not last long. As soon as confidence returns to the economy and the demand for oil increases so will the price of oil. Opportunities that are available today in the oil and gas industry will be increasingly difficult to find in the future. It could be 10-15 years before there is another recession to follow this one, and it is times like these when serious money can be made. Oil and gas have descended too far below the production cost to sustain future supply.

Financial Services - ECM will explore the possibility of partnerships and acquisitions with financial services companies that have strong balance sheets and significant asset values.

Real Estate - ECM is actively engaged in the business of buying, renovating, and reselling foreclosed real estate. The mortgage meltdown and ensuing recession in American has created an eminent oversupply of foreclosures throughout the United States. There simply are not enough investors at the auction block to buy up these properties. Banks currently are plagued with REO (Real Estate Owned) inventory which has created significant opportunities to purchase undervalued, pre-foreclosure and REO properties at pennies on the dollar in parts of the U.S. such as Florida, Texas, and California. Significant opportunities exist with purchasing of bankrupt or foreclosed condominium complexes at pennies on the dollar of the appraised value. While collecting the rental cash flow, ECM will renovate the properties and place them into their Property Management pool. When the market cycles up, the properties will then be sold at top dollar to responsible homebuyers. The dividends will be compounded and profits will be reinvested into more valuable properties. This activity should make our stock appreciate.

Renewable Energy - ECM is seeking to capitalize on opportunities in the areas of renewable power generation, specifically wind and solar energy. ECM will only be involved in projects with guaranteed long term contract rates from power suppliers and government agencies. The payback on capital costs is offset with the long term contracts commitment.

Undervalued and Distressed Assets - The U.S. has seen tremendous growth in the distressed assets markets and as the credit crunch pushes more and more companies to the wall, the market for distressed assets and restructurings is becoming even busier. Opportunities are opening almost daily as asset valuations and the liquidity crisis are creating outstanding prospects for investors and turnaround managers. Often, these distressed sales are coming from retail property funds, which are being forced to sell properties to meet redemption requests from investors who want to cut their losses. ECM identifies this as an investment of a lifetime and as the retail funds are quietly off-loading assets to let their investors exit at the bottom and institutional investors are moving in to buy them at deep discounts. The Royal Institute of Chartered Surveyors in the UK has noticed that some companies may be selling prime properties as they can sell such assets quite quickly in this market. Since the UK commercial property has fallen by over 50 per cent this has tempted some of these funds set up in recent weeks, as property comes to market where people are trying to raise cash to repair their balance sheets and also hedge against inflation.